A comprehensive, multi-faceted social awareness campaign designed for the Trillium Gift of Life Network to promote organ and tissue donation.
An original marketing campaign pitch consisting of a single-page microsite, printed materials, video and a social media outreach strategy.
Built on the Foundation 6.3.0 framework, the site dynamically adapts to suit the size and functional specifications of today's most common devices.
Front-facing website content can be securely and easily maintained using a tailor-made content management system built on industry-standard PHP and Ajax protocols.
To reinforce the idea behind the campaign and reach more people using different mediums, we designed and filmed a series of videos that highlight the different heroes in our communities.